Privacy Policy

Last updated: March 2024

1. Introduction

AquaPure UK ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our water delivery services, visit our website, or interact with us in any way.

This policy is designed to help you understand:

• What information we collect and why we collect it
• How we use that information
• The choices we offer, including how to access and update information

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for our services
• Place an order
• Subscribe to our newsletter
• Contact us for customer support
• Participate in surveys or promotions

This information may include:

• Name and contact information (address, email, phone number)
• Billing and payment information
• Delivery preferences and instructions
• Communication preferences
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Date and time of visits

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie usage, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Service Provision

• Processing and fulfilling your orders
• Managing your account and subscriptions
• Coordinating delivery services
• Processing payments and billing
• Providing customer support

3.2 Communication

• Sending order confirmations and delivery notifications
• Responding to your inquiries and requests
• Sending promotional materials (with your consent)
• Providing important service updates

3.3 Business Operations

• Improving our services and website functionality
• Conducting market research and analysis
• Preventing fraud and ensuring security
• Complying with legal obligations

4. Legal Basis for Processing

Under UK data protection law, we process your personal data on the following legal bases:

• Contract: To fulfill our contractual obligations to provide water delivery services
• Legitimate Interest: To improve our services, prevent fraud, and conduct business operations
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Delivery services
• Customer support
• Website hosting and maintenance
• Marketing and analytics

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against:

• Unauthorised access
• Alteration, disclosure, or destruction
• Accidental loss
• Unlawful processing

These measures include:

• Encryption of sensitive data
• Regular security assessments
• Staff training on data protection
• Access controls and authentication
• Secure data transmission protocols

7. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Typically, we retain customer data for up to 7 years after the end of the customer relationship, in accordance with UK business record-keeping requirements.

8. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right of Rectification: Request correction of inaccurate or incomplete data
• Right of Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of processing in certain circumstances
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

9. International Data Transfers

We primarily process and store your data within the United Kingdom. If we need to transfer your data outside the UK, we will ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Providing notice through our services

The "Last updated" date at the top of this policy indicates when it was last revised.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Data Protection Officer

If you have concerns about how we handle your personal data, you can also contact our Data Protection Officer:

15. Complaints

If you believe we have not handled your personal data in accordance with this policy or applicable data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):