Cookie Policy

Last updated: March 2024

1. Introduction

This Cookie Policy explains how AquaPure UK ("we," "our," or "us") uses cookies and similar technologies when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.

2. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies serve various functions:

  • Remember your preferences and settings
  • Enable website functionality
  • Improve website performance
  • Provide analytics and insights
  • Deliver relevant advertising

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as:

  • Website navigation
  • Access to secure areas
  • Shopping cart functionality
  • Form submission
  • Security features

Legal Basis: These cookies are necessary for the performance of our contract with you and to provide the service you've requested.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information:

  • Number of visitors
  • Pages visited most often
  • Time spent on pages
  • Error messages encountered
  • Website performance metrics

Legal Basis: We use these cookies based on our legitimate interest in improving our website and services.

3.3 Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced features:

  • Language preferences
  • Region selection
  • Text size preferences
  • Previously entered information
  • Personalised content

Legal Basis: We use these cookies based on your consent and our legitimate interest in providing a better user experience.

3.4 Targeting and Advertising Cookies

These cookies are used to deliver relevant advertisements and measure advertising effectiveness:

  • Track visits across websites
  • Build profiles of interests
  • Deliver targeted advertising
  • Measure ad campaign performance
  • Limit ad frequency

Legal Basis: We use these cookies based on your explicit consent.

4. Specific Cookies We Use

Cookie Name Type Purpose Duration
aquapure_session Strictly Necessary Maintains user session Session
aquapure_preferences Functionality Stores user preferences 1 year
aquapure_analytics Analytics Website usage tracking 2 years
aquapure_marketing Marketing Advertising personalisation 1 year
cookie_consent Strictly Necessary Records consent preferences 1 year

5. Third-Party Cookies

We may also use third-party services that set their own cookies:

5.1 Google Analytics

5.2 Social Media Plugins

  • Purpose: Social sharing functionality
  • Providers: Facebook, Twitter, Instagram
  • Data collected: Usage and interaction data
  • Control: Manage through social media privacy settings

5.3 Payment Processors

  • Purpose: Secure payment processing
  • Providers: Stripe, PayPal
  • Data collected: Transaction and security data
  • Security: PCI DSS compliant

6. Cookie Duration

6.1 Session Cookies

These cookies are temporary and are deleted when you close your browser. They are used for:

  • Maintaining your session during website use
  • Shopping cart contents
  • Form data retention
  • Security verification

6.2 Persistent Cookies

These cookies remain on your device for a specified period:

  • Short-term (24 hours): Basic functionality
  • Medium-term (30 days): User preferences
  • Long-term (1-2 years): Analytics and marketing

7. Your Cookie Choices

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your cookie preferences
  • Learn more about our cookie use

7.2 Cookie Settings

You can change your cookie preferences at any time by:

  • Using our cookie settings tool
  • Adjusting your browser settings
  • Contacting us directly
  • Using third-party opt-out tools

7.3 Browser Controls

Most browsers allow you to:

  • View cookies stored on your device
  • Delete specific or all cookies
  • Block cookies from specific sites
  • Set general cookie preferences

8. Browser-Specific Instructions

8.1 Google Chrome

  1. Click on "Settings" in the menu
  2. Select "Privacy and security"
  3. Click on "Cookies and other site data"
  4. Adjust your preferences

8.2 Mozilla Firefox

  1. Click on "Options" in the menu
  2. Select "Privacy & Security"
  3. Go to "Cookies and Site Data"
  4. Configure your settings

8.3 Safari

  1. Go to "Preferences" in the Safari menu
  2. Click on "Privacy"
  3. Adjust cookie settings
  4. Manage website data

8.4 Microsoft Edge

  1. Click on "Settings" (three dots menu)
  2. Select "Cookies and site permissions"
  3. Click on "Cookies and site data"
  4. Modify your preferences

9. Impact of Disabling Cookies

Disabling certain cookies may affect website functionality:

9.1 Necessary Cookies

Disabling these cookies may result in:

  • Inability to use certain website features
  • Problems with form submissions
  • Security vulnerabilities
  • Shopping cart issues

9.2 Non-Essential Cookies

Disabling these cookies may result in:

  • Less personalised experience
  • Generic advertising
  • Need to re-enter preferences
  • Limited analytics for improvements

10. Mobile Devices

Cookie management on mobile devices:

10.1 Mobile Browsers

  • Similar settings available in mobile browsers
  • Access through browser settings menu
  • Privacy or security sections
  • Cookie and data management options

10.2 Mobile Apps

  • App-specific privacy settings
  • Device-level privacy controls
  • Advertising ID management
  • Permission management

11. Data Security

We protect cookie data through:

  • Encryption of sensitive information
  • Secure transmission protocols
  • Regular security assessments
  • Access controls and monitoring
  • Compliance with data protection laws

12. International Transfers

Some third-party services may transfer data internationally:

  • Transfers only to countries with adequate protection
  • Use of standard contractual clauses
  • Compliance with UK data protection requirements
  • Regular assessment of transfer mechanisms

13. Children's Privacy

We do not knowingly collect information from children under 16:

  • No targeting of cookies to children
  • Parental consent required for under-16s
  • Special protection for children's data
  • Immediate deletion if child data discovered

14. Updates to This Policy

We may update this Cookie Policy to reflect:

  • Changes in technology
  • New legal requirements
  • Business practice updates
  • User feedback and concerns

We will notify you of material changes through:

  • Website banner notifications
  • Email notifications
  • Updated policy posting
  • Service announcements

15. Contact Us

For questions about our cookie use, contact us:

AquaPure UK
123 Waterloo Road
London SE1 8UL
United Kingdom

Email: [email protected]
Phone: +44 20 7123 4567

16. Cookie Settings

You can adjust your cookie preferences at any time using our cookie management tool:

17. Useful Resources

For more information about cookies and privacy: